City branding
Tourism
City, being a brand! Am I hearing that right? This will be result of most of us. Are we every considered in our city being a brand? Ofcourse we did, though we did we never recognise that we did. Confusing? OK, i want to make things clear for you.
I hail from your city that made its mark quite recently, 'Bangalore' since name has developed in the news for a long time. People say "my job got bangalored" For individuals who did not understand. It indicates they lost their job to a Bangalorean. That makes me feel proud of Bangalore. For me its an excellent aspect of Bangalore, and also for the one who lost his job, its a bad very bad thing. My understanding of the name bangalore in positive, in the latters case it's negative. Am i really discussing any tangible section of Bangalore. No we aren't, we have been referring to brand Bangalore. Lets first understand, what a brand is?
Brand is definitely an amorphous entity. Infact any proper noun can be quite a brand. It's really a thought. A thought that resides in peoples mind. To understand exactly what a branded city is, lets first determine what a citys brand image is. A citys brand image is, the collective pair of thoughts that a city enjoys inside the mind of individuals. These minds include the ones from those who reside in town and equally the minds of people who do not are in it. The company picture of a city has therefore an important aspect which is image within the city, as well as an extrinsic aspect aspect which is image away from city. It really is developed by a complete group of disparate elements altogether. It is about weather, culture, politics, society, people, religion, language, altitude, tolerance plus a whole group of other factors.To that particular extent, the brand picture of an urban area is absolutely not really a engineered one.It is an accident!. A literal small area of the chaos theory that abounds in much of our life altogether.
Tourism
In a technical method of speaking, brand engineering is really a new science, art and philosophy alone. Making a brand image of an urban area isn't about producing it on your own on a drawing board. Instead it's about, using its positives, history and heritage to the advantage as one develops the fundamental foundations that abound.
City, being a brand! Am I hearing that right? This will be result of most of us. Are we every considered in our city being a brand? Ofcourse we did, though we did we never recognise that we did. Confusing? OK, i want to make things clear for you.
I hail from your city that made its mark quite recently, 'Bangalore' since name has developed in the news for a long time. People say "my job got bangalored" For individuals who did not understand. It indicates they lost their job to a Bangalorean. That makes me feel proud of Bangalore. For me its an excellent aspect of Bangalore, and also for the one who lost his job, its a bad very bad thing. My understanding of the name bangalore in positive, in the latters case it's negative. Am i really discussing any tangible section of Bangalore. No we aren't, we have been referring to brand Bangalore. Lets first understand, what a brand is?
Brand is definitely an amorphous entity. Infact any proper noun can be quite a brand. It's really a thought. A thought that resides in peoples mind. To understand exactly what a branded city is, lets first determine what a citys brand image is. A citys brand image is, the collective pair of thoughts that a city enjoys inside the mind of individuals. These minds include the ones from those who reside in town and equally the minds of people who do not are in it. The company picture of a city has therefore an important aspect which is image within the city, as well as an extrinsic aspect aspect which is image away from city. It really is developed by a complete group of disparate elements altogether. It is about weather, culture, politics, society, people, religion, language, altitude, tolerance plus a whole group of other factors.To that particular extent, the brand picture of an urban area is absolutely not really a engineered one.It is an accident!. A literal small area of the chaos theory that abounds in much of our life altogether.
Tourism
In a technical method of speaking, brand engineering is really a new science, art and philosophy alone. Making a brand image of an urban area isn't about producing it on your own on a drawing board. Instead it's about, using its positives, history and heritage to the advantage as one develops the fundamental foundations that abound.